SEO for dental practices.
How new patients really search, what to publish, and where the regulator draws the line.
What you're up against
One new patient justifies more than most practices spend all year.
Ranking for a single treatment term can pay for everything else you do.
They search treatments, not practices
"Invisalign", "implants cost", "emergency dentist".
Four practices, compared
On fees and reassurance, before anyone rings.
Lost in the same two places
No treatment pages, and no published fees.
Scored out of 100. No card, no call.
What they type
The searches that bring you work.
- specific treatment + their town
- how much do dental implants cost
- emergency dentist + near me
- private dentist taking new patients
Blog Autopilot does it every week, without you.
How we help
Three products, not a retainer.
A free audit
Design, build, SEO, technical SEO and content, each scored out of 100, so you know which one is actually the problem before spending anything.
Audit my site freeA site built to be found
Proper titles, headings, structured data, a sitemap and pages aimed at what people search — built in, not bolted on afterwards.
See websites by tradeContent, every week, without you
Blog Autopilot researches, writes and publishes posts aimed at the questions your customers search — on a schedule you set.
See Blog AutopilotIt tells you which of the three you actually need.
Straight answer
We're not an SEO agency.
Three products that happen to be SEO. Here's what we don't do, so nobody buys expecting it.
- Link building — we don't buy, sell or broker links, and you should be wary of anyone who does
- Technical consultancy on a site we didn't build
- Guaranteed rankings — nobody can honestly promise a position
- Google Ads management
FAQ
Questions, answered.
Are there rules about what we can publish?
Yes — dental advertising in the UK is regulated, and claims about outcomes, comparisons and patient imagery all carry conditions. We write to what you actually offer and charge and leave clinical claims to you and your compliance lead.
Do we have to publish fees?
A clear fee guide is expected of UK practices, and it's also the single biggest converter on a treatment page. Vague pricing loses more patients than high pricing does.
What about reviews?
They matter enormously and they must be genuine. Incentivised or written reviews breach both the regulator's expectations and consumer law — and under the Digital Markets, Competition and Consumers Act they're squarely enforceable.
Not your trade?
Search works differently per trade.
Start with what's
actually wrong.
The audit is free and takes about a minute. No card, no call.