SEO for plumbers, without the jargon.
What actually gets you found when someone's boiler has gone — and the parts of SEO you can safely ignore.
What you're up against
Most plumbing searches are three words and an emergency.
"Emergency plumber near me" isn't a research journey. It's someone tapping one of the first three results.
Proximity does the heavy lifting
Being genuinely near them beats almost everything else.
Your Business Profile, not your site
Complete it, photograph it, answer every review.
Half the advice doesn't apply
Long-form content and link campaigns solve a problem you don't have.
Scored out of 100. No card, no call.
What they type
The searches that bring you work.
- emergency plumber + their town
- boiler repair + their postcode
- how much does a new boiler cost
- why is my radiator cold at the bottom
Blog Autopilot does it every week, without you.
How we help
Three products, not a retainer.
A free audit
Design, build, SEO, technical SEO and content, each scored out of 100, so you know which one is actually the problem before spending anything.
Audit my site freeA site built to be found
Proper titles, headings, structured data, a sitemap and pages aimed at what people search — built in, not bolted on afterwards.
See websites by tradeContent, every week, without you
Blog Autopilot researches, writes and publishes posts aimed at the questions your customers search — on a schedule you set.
See Blog AutopilotIt tells you which of the three you actually need.
Straight answer
We're not an SEO agency.
Three products that happen to be SEO. Here's what we don't do, so nobody buys expecting it.
- Link building — we don't buy, sell or broker links, and you should be wary of anyone who does
- Technical consultancy on a site we didn't build
- Guaranteed rankings — nobody can honestly promise a position
- Google Ads management
FAQ
Questions, answered.
What's the single biggest thing for a plumber?
Your Google Business Profile, and it isn't close. Complete it properly, add real photos, and answer every review. For local emergency searches it does more than your website will.
Do I need to blog if I'm a plumber?
Only for the questions people actually search before they ring — what a boiler swap costs, why a radiator's cold, whether they need a power flush. Those bring people who are about to spend money. Blogging about your week does nothing.
How long until it works?
Months, not weeks, and anyone promising otherwise is selling something. The Business Profile can move quickly; content and rankings build slowly.
Not your trade?
Search works differently per trade.
Start with what's
actually wrong.
The audit is free and takes about a minute. No card, no call.