SEO for tradesmen, in plain English.
The short list that genuinely moves local rankings — and the three things people sell you that don't.
What you're up against
You're competing with directories, not other tradesmen.
Search any trade and town and you get Checkatrade, Yell, MyBuilder and the map pack — which is better news than it looks.
You're not outranking a builder
You're getting into the map pack. Different job entirely.
And being the site they click
When they want to check someone out properly.
Neither needs a retainer
Both are winnable with work you can do yourself.
Scored out of 100. No card, no call.
What they type
The searches that bring you work.
- their trade + their town
- trade + near me
- how much does a job like theirs cost
- your business name, after a recommendation
Blog Autopilot does it every week, without you.
How we help
Three products, not a retainer.
A free audit
Design, build, SEO, technical SEO and content, each scored out of 100, so you know which one is actually the problem before spending anything.
Audit my site freeA site built to be found
Proper titles, headings, structured data, a sitemap and pages aimed at what people search — built in, not bolted on afterwards.
See websites by tradeContent, every week, without you
Blog Autopilot researches, writes and publishes posts aimed at the questions your customers search — on a schedule you set.
See Blog AutopilotIt tells you which of the three you actually need.
Straight answer
We're not an SEO agency.
Three products that happen to be SEO. Here's what we don't do, so nobody buys expecting it.
- Link building — we don't buy, sell or broker links, and you should be wary of anyone who does
- Technical consultancy on a site we didn't build
- Guaranteed rankings — nobody can honestly promise a position
- Google Ads management
FAQ
Questions, answered.
What are the money-wasters?
Paid link packages, guaranteed-ranking promises, and monthly reports that measure impressions rather than enquiries. If someone can't tell you how many calls they generated, they're selling activity, not results.
Do I need separate sites for separate trades?
No — one site with a page for each trade. Separate sites split your effort and confuse Google about which one to show.
Someone recommended me. Why does SEO matter?
Because the first thing a referred customer does is search your name. What they find decides whether the recommendation converts, and you never hear about the ones it loses.
Not your trade?
Search works differently per trade.
Start with what's
actually wrong.
The audit is free and takes about a minute. No card, no call.